ASIMI (Greek jewellery online store)
UI & UX Designer
Redesign ASIMI's responsive website and give it a seamless shopping experiences that emulates trying on jewellery as if the user were in a physical store; from the comfort of their own home. Give the redesign a modern, clean and contemporary feel which stands out from other jewellery sites and create a luxurious feeling of satisfaction for the user.
The founder provided me with the style guide and link to their current website (screenshots below); I analysed both to gain a full understanding on the brand guidelines and current format of the site.
I noted the following points:
Follows similar layout to other fashion/beauty/jewellery retailers.
Menu navigation bar carries too many links - can be cut down by sub-categorising.
Good use of imagery throughout, not too much text, likes products to speak for itself.
8 products in total, 3 separate pages.
With ASIMI's current website in mind, I began to structure out the ASIMI''s new sitemap, but first I wanted write out some user stories to articulate how a ASIMI's website will deliver a an experience back to its customer.
As an ASIMI customer, I want to know...
what ASIMI is and learn about their products/services.
Want to browse their jewellery in efficiently.
Want to view ASIMI's product and read details about them.
Want to contact ASIMI if I have any enquiries
Want to follow ASIMI on socials.
Want to find out my ring size on ASIMI rings.
Want to try on the jewellery I'm viewing from the comfort my on home from my phone.