CLIENT

La Gazelle Ltd

ROLE

Logo & Website Designer 

TIMELINE

1 month

TOOLBOX

WIX, Adobe Illustrator

GOAL

The goal was to create a logo and responsive website for La Gazelle Ltd - a luxury interior design and refurbishment services business. The owner wanted a single site page containing services offered, contact me section and a logo refresh. They wanted to site to be minimalistic yet modern.

About

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COMPETITOR ANALYSIS

I needed to gain an insight of the competitors websites in industry and the type of logo designs they have.  A summary of their designs has been noted below:
COMPETITOR LOGOS - Simple, one-two words max, not too colourful, use of san serif fonts/signature, black/white/grey/brown colours used mostly
COMPETITOR WEBSITES - heavy use of white space, lots of imagery and not too much information. Use of slideshows to showcase work. 

Analysis

INFORMATION ARCHITECTURE & WIREFRAMING
Since the website is single page only, I laid out the sections of information that the page will contain, both in low and mid fidelity format. 

Planning

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LOGO REFRESH & FINAL PRODUCT
I wanted to give the logo a modern feel, so I designed the company's initials L.G with their full business name inside it, and a roof between the L and G to represent the roof of a home. 
PREVIOUS LOGO
NEW LOGO
TYPOGRAPHY

Header 1

Montserrat, 40px
Header 2
Montserrat, 36px

Body 1

Montserrat, 18px

BUTTONS

Montserrat, 20px
COLOURS

Create

HEX:#FFFFFF

R:255 G:255 B:255

HEX:#000000

R:0 G:0 B:0

ICONOGRAPHY

Whatsapp

Instagram

UI ELEMENTS
BUTTONS
SUBSCRIPTION FORM
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