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About the Project

This project was part a UX Design course at CareerFoundry.

My Role:  

UX Designer

Project Duration:

4 months

Goal:

The goal was to design a mobile app that enables the users to instantly chat with an expert in virtually any field and I chose the fitness field because for 2 reasons;  firstly, I have a passion for fitness and am always searching for information on how to reach my goals. Secondly, due to the global pandemic, gyms and sports centres have been shut everywhere and people have found it hard to meet their fitness goals without seeing their trainer/expert face-to-face. , An app that allows them to connect with them virtually would be best given the conditions of the pandemic. 

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Analysis

Initial Analysis
  • Majority of people use the internet (YouTube, Instagram etc) for information on how to achieve their fitness goals but have trouble picking the most reliable resources.

  • The tool they look for must be quick, easy to understand and highly effective.

  • HOWEVER, Everyone doesn’t have the same 24 hours, so it is hard for some to fit fitness into their lives with such a busy schedule. Also, everyone doesn’t have the same body, so one plan may not fit all body types.

  • There are not much platforms that offer a service of connecting to a expert that can help provide advice tailored to someone who is trying to achieve their fitness goals so…

The Problem Statement

Our users needs a product that allows them to get in-touch with a reliable, on-demand trainer to improve their fitness/health goals suited to their lifestyle.

Research

User Research
In order to gain a better understand of my potential users, I carried out user surveys and user interviews. I interviewed 3 people with different fitness goals in order to expand the range of my users in terms of fitness needs.  This interview was 20 minutes long with 12 questions.
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“My boyfriend is a personal trainer and a PE teacher for kids so he knows quite a lot about fitness, I usually ask him.”
Alaina,  25, part-time student
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“YouTube is first place I would go to for advice because it’s quick, short and visual. I can just listen to advice as-well and let it play in the background whilst I’m cleaning or cooking. I’ve subscribed to Chloe Ting on YouTube and MomsIntoFitness. They’re really good with quick home workouts.
Carrie, 37, Stay-at-home Mum
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“Well my knowledge on being a sports therapist helps quite a lot. I also research on the internet, look at YouTube videos and Instagram pages that are for fitness. They’re really helpful and have loads of options to choose from.”
Sophie, 26, Sports Therapist
Discovery

 

All have unique fitness goals and mentioned the difficulty of finding a workout suited to their time schedule/lifestyle.

 

Often use YouTube and Instagram for quick videos and choose the ones with the most likes/views, they also read comments to see if others confirm the efficiency of the workout.

 

Due to the pandemic, they find it difficult to stay motivated because of the shutdown of gyms. It is a chore to make time for home workouts because of busy lifestyle at home and doesn’t have a plan of what to do. 

 

Likes advice that is :

-Short, quick, easy to understand, trustworthy.

-Reliable through science and evidence presented with qualifications, many just talk about what works for them by experience but this is not enough as all bodies are different. 

Personas

User Personas
Based on my user research, I was able to understand the needs, experiences and pinpoints of my potential users, leading me to create 3 of the following user personas:
Meet Imen, Marianna & Evelyn

Based on the needs and motivations of my user personas, I was able to draw up user flows to solve each of their problems using FitMe, outlining the screens/actions that would be seen throughout the app. 

Sitemap
After creating all the user flows and user journeys, I was able to construct a sitemap for the navigation of the app. However, I wanted to see if potential users would validate my decisions so I carried out a Closed Card Sort (using Optimal Workshop).  These findings lead me to iterate my sitemap and create further screens as follows:
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Sketching

Low & Mid Fidelity Wireframes
I began to sketch out the basic functionalities and features of my app using pen and paper first for my low fidelity wireframes. Once I had a clear idea of what I wanted to achieve, I transferred these sketches into mid-fidelity wireframes using AdobeXD and started adding clickable features for my prototype.

Prototyping

High-Fidelity Prototype
I created high-fidelity prototypes to bring my wireframes to life using AdobeXD. Below are some of my screens showing how the app will look in use on an iOS device. 

User Testing

Usability Testing
I conducted 6 moderated remote usability tests via Zoom; the objective of this test was to take note on how well new users can navigate the app and carry out specific tasks based on the main functionalities i.e creating an account, searching for an expert and booking an appointment.  The prototype used was the mid-fidelity prototype with limited click-ability and screens.

Issue 1 

Participants accidentally clicked the incorrect checkbox when selecting a fitness goal; they felt the boxes were too small in size.

 

Suggested change

Increasing the size of the checkboxes slightly & making the whole text a hotspot to be clicked on.

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Issue 2

In the mid-fidelity prototype, participants could not access the My Profile page due to limited clickable/viewable screens.

 

Suggested change

Created a profile page and made accessible for participants

View the prototype here for full experience

Project Learnings & Future Iterations

Future Iterations

Another feature I intend on adding is a ‘My Notes’ folder where users can save any important documents/videos/notes sent to them from their expert for future use. I will iterate the app continuously til I feel it is ready to be presented. 

Project Learnings

User feedback has opened my eyes to realising that users are the key element when iterating my designs. Although the designer's opinions matter to an extent, ultimately, it is users' experience which matter most and their feelings/emotions should be considered at all times. Even if the feedback isn't what the designer expected, one must act accordingly to it to achieve an enjoyable user experience.

 

When it comes to accessibility, I must take into account all types of users for my app, from those with visualisation problems to language. This will make the app more accessible to users of all types as well as making it user friendly. 

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